The IWRA is Ipswich’s most proactive residents association, specifically focusing on improving the communication between the residents of the Waterfront area of central Ipswich, the local authorities and the wider, business community. Chairperson of the Association is Richard Stewart, who owns and runs businesses in the area and lives, overlooking the Marina.
Creating a brand for the IWRA gives a fantastic opportunity for the Waterfront businesses to market themselves more effectively to their core audience. The by-product of this is, of course, the ability for the Association to use this advertising revenue to produce a magazine and website, opening up this much needed communication from the business community. Just looking at the quality of the ‘Waterfront Life’ branding and therefore the quality of the businesses that are supporting the IWRA, gives residents and indeed visitors, an idea of how much the business community also wants to attach itself to this innovative idea”.
'Waterfront Life’ magazine will be displayed in various businesses’ waiting rooms around the area - transportation being an important factor - and then there is the fantastic website. This opens up the opportunity for past and future visitors to see what is being done to improve communication and of course, for these visitors to be brought back time and time again.
IWRA is a legally recognised body and membership is open to all residents of the Waterfront locality.