"Great People Make Great Places"
On Friday 12 May, the first ‘Celebrating Ipswich Conference’ was held at Trinity Park; a collaboration of the University of Suffolk and All About Ipswich. Over 120 delegates from the business and tourism communities spent the morning listening to several inspiring presentations celebrating Ipswich and discussing the role of Ipswich, the wider connection to Suffolk and the role of our new Destination Management Organisation [DMO].
The overriding message that came across from the conference was one of huge positivity. Alex Paul - the chair of the Ipswich DMO - said it was time for Ipswich to move forward and be positive about what it has to offer to both its residents and visitors. There is much to be proud of, including our beautiful parks, stunning Waterfront, abundant heritage, great food and independent shopping and an outstanding cultural offer.
The future role of the Ipswich DMO will be to collaborate and encourage investment from all tourism partners both in Ipswich and further afield. Tourism in Ipswich is estimated to be worth millions every year and this sector will continue to grow as we become bolder and braver about how we promote the town and its wide offer.
It was emphasised by Visit England’s Andrew Stokes, the keynote speaker, of the importance of collaboration and a shared vision for promotion. “Love the lovable and work together to change what needs changing”, another quote from one of the speakers. I believe that we all have a responsibility to help with this, and for us to spread positive messages about the amazing resources we have in the area. It is a work in progress but we have a strong foundation now to build on.
It has been projected that with a 20% uplift in tourism day visits and a 10% uplift in day visitor expenditure, it would generate an extra £40 million for the local economy per year.
If you are a business and would like more information on how the Ipswich DMO can benefit you please contact firstname.lastname@example.org or email@example.com